News Bites and Press Releases
"New electroBlast Electrolyte Drink Launched"

LJB Piper, LLC
561 Shunpike Rd.,
Sheffield, MA 01257

Avoiding obesity in the US.

Sheffield, MA - Headlines across the media warn of a growing obesity problem in the USA. Not
only are snack, fried and fast foods big contributors, but a burgeoning consumption of soft
drinks add to the list of what makes us fat. In an effort to stay healthy many consumers are
turning to sports drinks and flavored waters. Again, we find many of these are laden with
sugar or sugar-substitutes such as high-fructose corn syrup. These too can put on the
pounds. School systems around the country are removing soda machines in an effort to trim
down the students. Coaches are looking for alternatives to popular sports drinks and in the
meantime are watering down the electrolyte drinks they offer their players. Sugar-free drinks
may raise questions as to the safety of the chemicals being used as sweeteners. So what is
the solution? Plain water?     

Bottled water is being targeted as mineral deficient due to the purification process. Signs of
mineral deficiencies are showing up in declining cognitive abilities, fatigue, heart function and
immune response. Some bottled water industry members are responding by adding sodium,
potassium and/or calcium, magnesium to their drink. The problem is that the body utilizes
more than just those minerals. We eat a diet of foods that mostly are grown in
mineral-deficient soil due to modern farming methods, and now instead of deep well water,
we are drinking processed water. Where can we get the essential trace-minerals needed by
the body? Supplementation is the answer but many folks aren't tuned in to taking their
vitamin/mineral pills everyday. A liquid supplement that no only could easily be added to
water but that would taste good encouraging people to drink more could be the answer. And,
if that supplement didn't have high-calorie sugars or any artificial sweeteners, it may help
solve the problem of mineral-deficiency and be a viable alternative to obesity generating soft
and sports drinks.     

A Sheffield, Massachusetts based company did just that. LJB Piper has created a liquid
supplement that when added to water contains less than five calories and with a pleasant
flavor that is delivered without using sugar or artificial sweeteners. The newly improved
electroBlast has been well received by sporting enthusiasts who include athletes, runners,
boaters, bikers, hikers, military personnel, diabetics, dieters and by people interested in a
naturally-healthy beverage. Many parents have voiced their thanks because they don't have
to water down this electrolyte drink to limit their child's intake of sodium or sugar. Parents of
military personnel fighting in hot climates such as Iraq have said it's a lifesaver. It seems this
product is filling a long-needed niche in the sports drink marketplace.    

The company took special care to make electroBlast a naturally-better product.  Each
electroBlast serving contains a combination of electrolyte-forming minerals including
chromium, selenium, manganese, zinc, cobalt, silica, sodium, potassium, magnesium, iodine,
boron and copper.  This proprietary micronutrient blend of trace minerals, which is the
cornerstone of the product, has been marketed as an electrolyte formula for over two
decades. electroBlast is an improved portable version of this formula and is naturally
low-calorie with no artificial sweeteners or sugar. More information is available on their
electroBlastTMProduct Press
ReleaseReleased Sept. 23, 2006
This is what the Off duty article from Business and Commercial Aviation magazine says:
Nina Anderson flies a Hawker, which she raves about, and says being in the cockpit is more
like time off than a job. This busy entrepreneur runs a publishing company, lectures on the
FAA Wings circuit, and recently launched a product that she says most pilots are badly in
need of.    

Called electroBlast, the 5-ml packet of liquid electlytrolytes is added to 12 oz of water to
make a lemony health potion that is refreshing as it is good for you, say Anderson. "Most
pilots I meet drink a lot of coffee and don't pay much attention to their diet and their lifestyle.
Pilots need to preflight themselves, not just the airplane," she says. That cup of airport
coffee just adds a diuretic effect to a work environment in the dry air at high altitude that can
quickly lead to creeping dehydration. "I hate to hear the term 'pilot error,'" she says. "if the
brain isn't flying, if the neurotransmitters can't function [due to dehydration], that pilot won't
perform well."   

About four years ago, she marketed a slightly different product in tablet form. Pop it into a
water bottle and it fizzed like a popular stomach remedy. "Too much sodium," she says. So
she got rid of the fizz and the filler ingredients (to form a tablet) but kept the good stuff,
which is now formulated as a liquid and packaged by a Florida firm. The mix of 12 minerals
includes such exotic elements as boron, chromium, and selenium, and the little packets are
convenient to stuff into a pocket or a flight bag. Now Avshop ( is carrying
electroBlast and soon she hopes to have the product on the shelf at a number of FBOs that
are already sampling the stuff.

Anderson has had flying in her blood since she was an infant. Her parents were both pilots
and her father, Nick Vuyosevich, owned the old Jersey City Airport and rubbed elbows with
the likes of Clarence Chamberlain, a pioneering aviator who made an Atlantic crossing a
month after Lindbergh did it. (Chamberlain flew nonstop to Germany in a Bellanca with
millionaire Charles Levine aboard). Anderson soloed at Red Bank, NJ's airport and began a
career that involved either flying or dispatching for corporations such as General Electric at
HPN.   She's also written a slew of books, all centered around her favorite themes of health,
wellness and the environment, and her enterprises include catalogs and websites that
market publications by herself and others under the brands Long Life and Safe Goods. Her
latest effort is a novel entitled 2012 Airborne Prophesy, which blends some futurism with
aviation and romance. There's an airplane in it too: Her favorite Hawker 800
electroBlast offers samples to the crowd at Limerock's auto Park on
Memorial Day 2007. It was Limerock's 50th anniversary and the GT
Grand Am Classic which included the KONI Challege ST Race and the
Rolex Series GT. electroBlast has been offering samples to the crowds
over the summer holiday weekends at Limerock for 3 years. Over 500
folks sampled electroBlast which can be bought at the track at Driving
Impressions store.